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Affiliate Marketing: Affiliate marketing differs from advertising in that, in advertising advertisers pay upfront or on an agreed basis to  web publishers. Being affiliates mean, the advertisers pay a commission only after a sale is executed through their web. In affiliate marketing, there are some variations and additions to the basic scheme explained above, such as discount coupons, points, rewards based on click or number of clicks etc. etc.. In another variation, affiliates become partners to other affiliate links which have links with several marketers. So, web publishers instead of becoming affiliates to individual marketing companies, become partners to affiliate links and, therefore indirectly affiliates of all the companies they have links. The commission are shared between them on an agreed basis. This helps web publishers to concentrate on creating rich content, improved and attractive design, SEO optimization and expand reach through social and other media to