Assorted

Happy friendship Day: Friendship Day was originally started by greeting card companies as a promotional scheme for their products in the beginning of 20 th  century, but di d not sustain long as it was dismissed as a marketing gimmick.  In South America, it is celebrated since many years. But, United Nations officially recognised only in April 2011, and named 30 th  July as International Friendship Day. But, in most countries, including India, the first Sunday of August is celebrated as Friendship Day. So, this year 6 th  August will be celebrated as Friendship Day in India. In 1998 in honour of Friendship Day, Nane  Annan, wife of UN Secretary- General Kofi  Annan named Winnie the Pooh  as the world's Ambassador of Friendship at the United Nations. With online marketing taking off, after 2004, Friendship Day has also spread and gained in popularity. On this Day, friends exchange greetings, gifts and cards as a gesture of friendship. On this occasion celebrities, as amb

When is International Beer Day: While India is celebrating International Friendship Day and Raksha Bandhan  on the 6th and 7th of August 2017 respectively, in some parts of the world August 4th 2017 has been celebrated as International Beer Day. Though there is nothing official about it, the 1st Friday of August every is celebrated as International Beer Day. Incidentally, the 1st Sunday of August every year is celebrated as International Friendship Day. According to  internationalbeerday . com   , "International Beer Day is a global celebration of beer, taking place in pubs, breweries and backyards all over the world. It's a day for beer lovers everywhere to raise a toast to our brewers and bartenders and rejoice in the greatness of beer." "According to a new study of  2 million people published in The BMJ adds more evidence that moderate amounts of alcohol appear to be healthy for most heart conditions-but not all of them" says a report in

World Friendship Day: Friendship Day was originally started by greeting card companies as a promotional scheme for their products in the beginning of 20 th  century, but di d not sustain long as it was dismissed as a marketing gimmick.  In South America, it is celebrated since many years. But, United Nations officially recognised only in April 2011, and named 30 th  July as International Friendship Day. But, in most countries, including India, the first Sunday of August is celebrated as Friendship Day. So, this year 6 th  August will be celebrated as Friendship Day in India. In 1998 in honour of Friendship Day, Nane  Annan, wife of UN Secretary- General Kofi  Annan named Winnie the Pooh  as the world's Ambassador of Friendship at the United Nations. With online marketing taking off, after 2004, Friendship Day has also spread and gained in popularity. On this Day, friends exchange greetings, gifts and cards as a gesture of friendship. On this occasion celebrities, as

Online Grocery business: Online grocery business is more challenging than other online consumer goods, because of the very nature of it. Packaged branded items are more amenable for online marketing. Others like perishables, items with expiry date, items with particular shelf life, loose items etc. may be little difficult. Consumers are habituated to shop at local retail shops and nearby supermarkets, and to change this will be difficult, unless the incentive in online shopping is large enough that one cannot ignore it. There are a few businesses in this line in select cities who are barely existing. Some have cut down  and some have not expanded even after being in this line for a couple of years. Although the online grocery business is growing at a reasonable pace the profit is not enough given the high distribution cost. Under this scenario Amazon  is entering this online business in a big way, initially in Bangalore . Having obtained the approval to invest in this line o