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World Friendship Day:

Friendship Day was originally started by greeting card companies as a promotional scheme for their products in the beginning of 20th century, but did not sustain long as it was dismissed as a marketing gimmick. 
In South America, it is celebrated since many years. But, United Nations officially recognised only in April 2011, and named 30th July as International Friendship Day. But, in most countries, including India, the first Sunday of August is celebrated as Friendship Day. So, this year 6th August will be celebrated as Friendship Day in India.
In 1998 in honour of Friendship Day, Nane  Annan, wife of UN Secretary- General Kofi  Annan named Winnie the Pooh as the world's Ambassador of Friendship at the United Nations.

With online marketing taking off, after 2004, Friendship Day has also spread and gained in popularity. On this Day, friends exchange greetings, gifts and cards as a gesture of friendship.

On this occasion celebrities, as ambassadors of UNICEF,  visit orphanages and offer their hands of friendship and distribute sweets and gifts
Since Raksha Bandhan is also around the corner there is flood of offers,
Printland offers on personlised gifts,
LimeRoad offers on Men,s wear,
Shoppersstop offers  on Kids wear,
Jabong offers on Catwalk shoes,
Shopclues on Refurbished and unboxed gadgets,
Tatacliq on men's shoes,
Myntra on Men's Fashion,
Flipcart on Gifts and SmartTV,










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